Dar es Salaam | May 2025
In a media industry where visibility often overshadows the unseen magic of storytelling, Evelyn Byaruhanga has always found her power behind the scenes—crafting content, leading teams, and shaping narratives with precision and passion. But today, she steps forward into the spotlight with purpose and poise, announcing a new chapter in her exceptional journey: her appointment as Channel Head at MultiChoice Tanzania.
From her early days as an engineer, Evelyn’s path has been anything but linear. Captivated by the emotional force of storytelling and the connective power of media, she followed her passion into the creative trenches of content strategy, production, and media leadership. With years of experience directing large-scale productions and managing high-impact projects, her fingerprints are found on some of the most powerful storytelling frameworks across Africa.
“I’ve always focused on the work—the story, the audience, the impact,” she reflects. “But now I realize the importance of stepping out, not to shine for its own sake, but to represent what it means to build and lead authentically.”
Her journey speaks to a generation of creatives and leaders finding their voice across Africa. At a time when media is both a mirror and a megaphone for society, Evelyn brings not just technical expertise, but a grounded sense of purpose to her new role.
Joining MultiChoice Tanzania, one of the continent’s most influential media powerhouses since 1995, is a full-circle moment. It is both a recognition of the depth she brings and a launchpad for even bigger dreams. As Channel Head, she will now play a defining role in shaping the narratives that inform, inspire, and entertain millions—regionally and globally.
This role is more than a promotion. It’s a convergence of vision, voice, and values. Evelyn’s leadership signals a future where African stories are told with depth, authenticity, and world-class creativity. And where the leaders behind the camera are no longer hidden, but celebrated.
“Here’s to peeking behind the scenes—not because I’ve been hiding, but because I’ve been building,” she says. “And as I continue to do so, I’m learning to let a bit of the spotlight shine back.”
With this bold new step, Evelyn Byaruhanga is not just stepping into a new role—she’s stepping into her own story. And the continent is ready to watch, listen, and be inspired.