Dodoma, Tanzania – Elly Kimbwereza, a visionary leader in cultural tourism, has been awarded an honorary doctoral degree in Leadership and Community Development by Outreach Care International (OCI) in collaboration with Cornerstone International Bible College (CIBC), USA, on November 13, 2024. This prestigious recognition celebrates Kimbwereza’s transformative contributions to cultural tourism and his tireless efforts in uplifting Tanzanian communities.
Kimbwereza is widely known for his groundbreaking work in promoting the Cultural Tourism Programme in the Pare Mountains, showcasing Tanzania’s rich heritage to international audiences. His leadership has not only attracted global travellers but also fostered economic growth in local communities by integrating tourism with sustainable development.
“This honor reflects Kimbwereza’s dedication to cultural preservation and community empowerment. His work exemplifies the potential of cultural tourism to drive socio-economic transformation,” said Prof. Emmanuel Shija, Director General of OCI.
A Legacy of Excellence in Cultural Tourism
Under Kimbwereza’s leadership, Tona Lodge, nestled in the South Pare Mountains, has become a hallmark of Tanzanian cultural tourism. The lodge received the prestigious World Quality Commitment Award in 2016/2017 for its commitment to quality service and innovation. The Tanzania Tourist Board has also lauded his efforts for creating a sustainable model that benefits both travellers and local populations.
In 2018, he called upon stakeholders to recognise Tanzania’s natural and cultural heritage as a global asset. His vision emphasised inclusive growth, ensuring benefits for both international visitors and local communities.
A Milestone Moment
The honorary doctorate, conferred during OCI’s 8th Graduation Ceremony, underscores Kimbwereza’s impactful career and dedication to community development. The event brought together dignitaries, academics, and cultural leaders, highlighting the integral role of cultural tourism in Tanzania’s development agenda.
Kimbwereza’s recognition is a powerful reminder of the transformative potential of cultural tourism in preserving heritage, fostering economic growth, and empowering communities.
Roots and Early Life
Mr. Elly Daniel Kimbwereza is a visionary pioneer in sustainable tourism, a community leader, and a global advocate for responsible tourism. Born on April 4th, 1952, he hails from the culturally rich Southern Pare Mountains of Tanzania. His father, Rev. Daniel Kimbwereza, a successor of German Christian missionary work in the Pare region, inspired his commitment to social development.
Educational Excellence and Academic Achievements
Kimbwereza’s academic path began in Mbaga village, Same District, Kilimanjaro Region. After attending secondary school in Moshi and Azania High School in Dar es Salaam, he graduated with Honors in Economics from the University of Dar es Salaam.
He further earned:
- A Postgraduate Diploma in International Relations from the Centre for Foreign Relations, Dar es Salaam.
- A Diploma in Strategic Studies from the International Peace Academy (IPA), New York.
Professional Trajectory and Leadership
His career began at the National Development Corporation (NDC), where he served as Marketing Manager for Ubungo Farm Implements (UFI). His extensive travels exposed him to rural poverty, sparking a lifelong mission to empower communities through tourism.
He later became a councillor in the Same District, leveraging his political platform to promote cultural tourism. As Chair of the Tanzania Association for Cultural Tourism Organisers (TACTO), he championed the sector as a driver of development.
Transformative Impact in Responsible Tourism
In 1998, Kimbwereza founded Tona Lodge and introduced the “Tourists of New Age” (TONA) philosophy—tourism that directly benefits the community.
Key Community Projects Funded by Tona Lodge:
- Infrastructure Development – rural road construction and maintenance.
- Healthcare Enhancement – renovating village health centers.
- Educational Support – building the largest rural library serving four secondary schools.
- Environmental Conservation – launching tree-planting campaigns recognized globally.
These initiatives have been featured in The Lonely Planet, The Rough Guide, and Reisen Hower.
Global Recognition and Awards
- TODO Global Award for Responsible Tourism (1999) – for pioneering community-based tourism.
- World Quality Commitment Award (2016/17) – by BID, Madrid, for innovation and excellence in hospitality services.
Advocacy and Vision
Mr. Kimbwereza has represented Tanzania at international tourism forums, including the International Tourism Fair (ITB) in Berlin. He consistently advocates for tourism as a tool for poverty alleviation and cultural preservation—not just a commercial venture.
Legacy and Future Aspirations
Kimbwereza’s legacy is a testament to how one individual can drive meaningful change. His work has:
- Inspired a new generation of responsible tourism leaders.
- Elevated Tanzania’s position as a global cultural tourism destination.
- Influenced national tourism policies to align with sustainability and inclusivity.
Conclusion
Mr. Elly Kimbwereza stands as a beacon of what visionary leadership, grounded in community service and cultural pride, can achieve. His story is not just about awards or recognition—it is about a life dedicated to building a better, more inclusive Tanzania through cultural tourism.