How Guinness Exploits Masculinity in Africa to Boost Sales

By Edson Baraukwa | Africa Guardian Africa is the largest global market for Guinness beer, with Nigeria ranking second only to the UK in terms of consumption. The success of the Irish brand on the continent is often celebrated as a pioneering business model, largely attributed to its targeted advertising campaigns. Sociologist Jordanna Matlon recently published a research paper…

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How Guinness Exploits Masculinity in Africa to Boost Sales

By Edson Baraukwa | Africa Guardian Africa is the largest global market for Guinness beer, with Nigeria ranking second only to the UK in terms of consumption. The success of the Irish brand on the continent is often celebrated as a pioneering business model, largely attributed to its targeted advertising campaigns. Sociologist Jordanna Matlon recently published a research paper…

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Top 6 African countries with the largest sports betting population

South Africa and Nigeria currently hold the largest betting market share in Africa with other countries towing behind. The sports betting market in Africa is huge with many dedicated end-users who spend a considerable amount on different platforms which may be online or offline. The industry has grown significantly from offline betting shops to a host of online betting…

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Top 6 African countries with the largest sports betting population

South Africa and Nigeria currently hold the largest betting market share in Africa with other countries towing behind. The sports betting market in Africa is huge with many dedicated end-users who spend a considerable amount on different platforms which may be online or offline. The industry has grown significantly from offline betting shops to a host of online betting…

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Sierra Leone’s Yvonne Aki-Sawyerr Receives 2024 German Africa Prize

By Charles Muchoki | Africa Guardian The German Africa Foundation has honored Yvonne Aki-Sawyerr, the mayor of Freetown, Sierra Leone, with the 2024 German Africa Prize, recognizing her as an “inspiration” for her innovative sustainability initiatives in the capital over the past six years. Aki-Sawyerr, often referred to as a powerhouse, has implemented numerous improvements, transforming Freetown into a…

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Revolutionizing African Aviation: Insights from the ACI Africa Regional Conference

Our Correspondent | Africa Guardian The 33rd Airports Council International (ACI) Africa Regional Conference, held at Acsa’s International Indaba Conference Centre, concluded with a renewed commitment to enhancing partnerships aimed at fostering growth in Africa’s aviation industry. The event attracted 365 delegates, including 50 African airport CEOs, and focused on enhancing connectivity through collaboration and cooperation to boost operational…

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Revolutionizing African Aviation: Insights from the ACI Africa Regional Conference

Our Correspondent | Africa Guardian The 33rd Airports Council International (ACI) Africa Regional Conference, held at Acsa’s International Indaba Conference Centre, concluded with a renewed commitment to enhancing partnerships aimed at fostering growth in Africa’s aviation industry. The event attracted 365 delegates, including 50 African airport CEOs, and focused on enhancing connectivity through collaboration and cooperation to boost operational…

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Advocating for Africa as an Arbitration Hub for Foreign Cases

By Edson Baraukwa | Africa Guardian The Attorney-General and Minister of Justice, Godfred Yeboah Dame, has emphasized the need to establish Africa as a central hub for arbitration concerning cases arising from the continent. Speaking at a luncheon for the African Regional Forum during the International Bar Association’s annual conference in Mexico, Mr. Dame highlighted the significant challenges African…

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Advocating for Africa as an Arbitration Hub for Foreign Cases

By Edson Baraukwa | Africa Guardian The Attorney-General and Minister of Justice, Godfred Yeboah Dame, has emphasized the need to establish Africa as a central hub for arbitration concerning cases arising from the continent. Speaking at a luncheon for the African Regional Forum during the International Bar Association’s annual conference in Mexico, Mr. Dame highlighted the significant challenges African…

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Turkey’s National Intelligence Academy Launches Africa Certificate Program

Our Correspondent | Africa Guardian Türkiye’s National Intelligence Academy, a branch of the National Intelligence Organization (MIT), has officially launched the Africa Certificate Program, aiming to strengthen ties with the continent as relations with Ankara have deepened in recent years. The program’s inaugural session took place in Ankara on Monday, led by Professor Talha Köse, the academy’s chair, who…

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