Oxlade & Youssouf Fofana Dive into African Creativity in Premiere of “Oxlade From Africa” Docu-Series

By Edson Baraukwa | Africa Guardian Fresh off the release of his album Oxlade From Africa (OFA), singer-songwriter Oxlade is offering fans a behind-the-scenes glimpse into his creative journey through the Oxlade From Africa docu-series. The series takes Oxlade on a global adventure, where he engages with top African and Afro-descendant creatives to explore the powerful impact of their…

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Elon Musk Engages with Southern African Leaders at UN General Assembly in New York

By Charles Muchoki | Africa Guardian During the UN General Assembly in New York, business magnate Elon Musk met separately with South African President Cyril Ramaphosa and Lesotho Prime Minister Sam Matakane to discuss potential business ventures. President Ramaphosa’s discussions with Musk focused on exploring investment opportunities in South Africa, as confirmed by Ramaphosa’s office on X. While details…

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Elon Musk Engages with Southern African Leaders at UN General Assembly in New York

By Charles Muchoki | Africa Guardian During the UN General Assembly in New York, business magnate Elon Musk met separately with South African President Cyril Ramaphosa and Lesotho Prime Minister Sam Matakane to discuss potential business ventures. President Ramaphosa’s discussions with Musk focused on exploring investment opportunities in South Africa, as confirmed by Ramaphosa’s office on X. While details…

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Nature, Wellness, and Stargazing: The Family Behind Scotland’s Eco-Friendly Glamping Site

By Edson Baraukwa | Africa Guardian A family that once lived a nomadic lifestyle in South Africa is now preparing to launch a unique, off-grid glamping experience in Dumfries and Galloway’s renowned “dark sky” park. Lottie Reeves, her partner Kevin, her mother, and their two young children made the move to Scotland during the lockdown, settling in the Castle…

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How Guinness Exploits Masculinity in Africa to Boost Sales

By Edson Baraukwa | Africa Guardian Africa is the largest global market for Guinness beer, with Nigeria ranking second only to the UK in terms of consumption. The success of the Irish brand on the continent is often celebrated as a pioneering business model, largely attributed to its targeted advertising campaigns. Sociologist Jordanna Matlon recently published a research paper…

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How Guinness Exploits Masculinity in Africa to Boost Sales

By Edson Baraukwa | Africa Guardian Africa is the largest global market for Guinness beer, with Nigeria ranking second only to the UK in terms of consumption. The success of the Irish brand on the continent is often celebrated as a pioneering business model, largely attributed to its targeted advertising campaigns. Sociologist Jordanna Matlon recently published a research paper…

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Top 6 African countries with the largest sports betting population

South Africa and Nigeria currently hold the largest betting market share in Africa with other countries towing behind. The sports betting market in Africa is huge with many dedicated end-users who spend a considerable amount on different platforms which may be online or offline. The industry has grown significantly from offline betting shops to a host of online betting…

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Top 6 African countries with the largest sports betting population

South Africa and Nigeria currently hold the largest betting market share in Africa with other countries towing behind. The sports betting market in Africa is huge with many dedicated end-users who spend a considerable amount on different platforms which may be online or offline. The industry has grown significantly from offline betting shops to a host of online betting…

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Sierra Leone’s Yvonne Aki-Sawyerr Receives 2024 German Africa Prize

By Charles Muchoki | Africa Guardian The German Africa Foundation has honored Yvonne Aki-Sawyerr, the mayor of Freetown, Sierra Leone, with the 2024 German Africa Prize, recognizing her as an “inspiration” for her innovative sustainability initiatives in the capital over the past six years. Aki-Sawyerr, often referred to as a powerhouse, has implemented numerous improvements, transforming Freetown into a…

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Revolutionizing African Aviation: Insights from the ACI Africa Regional Conference

Our Correspondent | Africa Guardian The 33rd Airports Council International (ACI) Africa Regional Conference, held at Acsa’s International Indaba Conference Centre, concluded with a renewed commitment to enhancing partnerships aimed at fostering growth in Africa’s aviation industry. The event attracted 365 delegates, including 50 African airport CEOs, and focused on enhancing connectivity through collaboration and cooperation to boost operational…

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