By Charles Muchoki | Africa Guardian Africa’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is set for remarkable growth, with the continent’s expansion rate projected to surpass that of regions like the Americas, Europe, and the Asia-Pacific. However, substantial efforts are still needed to fully realize this potential, according to the South African Convention Bureau, a business unit of…
By Edson Baraukwa | Africa Guardian In a major step towards enhancing AI-driven marketing in Africa, full-service digital marketing agency Hoorah announced that global advertising giant Monks has acquired a 25% stake in the business. This strategic partnership aims to expand Monks’ footprint in Africa while accelerating the use of AI-first solutions in the region. Unlocking AI-Driven Services Formerly…
Our Correspondent | Africa Guardian Dar es Salaam – The Tanzania Association of Microfinance Institutions (TAMFI) convened an impactful advocacy meeting on October 4, 2024, in Dar es Salaam, bringing together stakeholders from across the microfinance sector to discuss ways to improve financial inclusion and address the challenges facing the industry. The meeting, held at Seashells Millennium Hotel, aimed…
By Edson Baraukwa | Africa Guardian Chris Brown is set to make history in December 2024 as he headlines South Africa’s FNB Stadium, the biggest stadium on the continent, as part of his ’11:11′ world tour. Tickets for the highly anticipated concert went on sale on Friday, September 10, 2024, and were snapped up in just two hours. This…
By Edson Baraukwa | Africa Guardian Chris Brown is set to make history in December 2024 as he headlines South Africa’s FNB Stadium, the biggest stadium on the continent, as part of his ’11:11′ world tour. Tickets for the highly anticipated concert went on sale on Friday, September 10, 2024, and were snapped up in just two hours. This…
Our Correspondent | Africa Guardian Africa’s business landscape is undergoing a remarkable transformation fueled by technological innovations and shifting global economic dynamics. The continent’s increasing connectivity, highlighted by the emergence of digital payment solutions and passport by investment (PBI) programs, is reshaping business practices. These advancements not only enhance financial accessibility but also create new avenues for global entrepreneurs…
By Charles Muchoki | Africa Guardian There’s a $1 trillion-a-year economic sector in Africa where most workers remain invisible. African Development Bank Group President Akinwumi A. Adesina says, “Farmers are the folks you don’t see—banks, buyers, traders, and insurance companies don’t see them.” These smallholder farmers often live in remote areas, with limited access to markets and unreliable connectivity,…
By Edson Baraukwa | Africa Guardian The rapid advancements in digital technology are reshaping Africa’s business landscape, driving economic growth and unlocking new development opportunities. Despite historical gaps in economic infrastructure, digital innovations are enabling businesses to thrive across the continent. Africa is positioning itself as a leader in embracing these technological advancements, which are unfolding at a remarkable…
By Charles Muchoki | Africa Guardian On Friday, September 27th, Evolve Africa revealed the fourth edition of the Uganda Marketing Excellence Awards (UMEAs) 2024. This year’s awards, themed “Promoting Sustainable Marketing,” aim to inspire marketers to develop campaigns that drive business success while positively impacting society and the environment. By recognizing excellence in sustainable marketing, Evolve Africa hopes to…
By Edson Baraukwa | Africa Guardian Across Africa, the effects of climate change are increasingly widening the gaps in access to essential resources like food, water, and energy. Despite the continent’s vast arable lands, rich mineral reserves, and immense potential for solar and wind power, many African countries remain vulnerable to climate shocks. These shocks, combined with heavy debt…