——-
GENEVA, Switzerland,** April 4, 2013/ *– *The fourth annual African
Peering and Interconnection Forum (AfPIF), organized by the Internet
Society, will be held 3-5 September 2013 in Casablanca, Morocco. A unique
regional forum, AfPIF facilitates discussions on African Internet
infrastructure challenges, including terrestrial capacity issues, national
and regional Internet Exchange Point (IXP) development, local content
development, measures to lower connectivity costs, and international
peering. The Ministry of Industry, Trade, and New Technologies of Morocco
has accorded his High Patronage on this event.
** The three-day program brings together key stakeholders, including
Internet service and content providers, IXP operators, research and
education networks, government network managers, regulators and
policymakers to share experiences and advance peering and interconnection
arrangements. The theme of AfPIF 2013 is “Policy Implementation and the
Regional Content Factor,” and the forum will address region-to-region
policy, tapping into terrestrial cable potential and traffic management
needs, as well as content issues that are critical components of transit
deficits.
** **
“Nearly all peering and interconnection agreements are forged at regional
and global peering forums such as AfPIF. We are pleased to offer this
important event for the fourth consecutive year and provide an opportunity
for the business and operational community to work together to augment
Internet infrastructure and services in Africa,” said Dawit Bekele,
Internet Society Regional Bureau Director for Africa. “AfPIF offers the
ideal venue for discussions and ideas on how to implement more efficient
and cost effective local, regional, and international interconnection and
peering strategies.”****
** **
For more inf
*About the Internet Society*
The Internet Society the trusted independent source for Internet
information and thought leadership from around the world. With its
principled vision and substantial technological foundation, the Internet
Society promotes open dialogue on Internet policy, technology, and future
development among users, companies, governments, and other organizations.
Working with its members and Chapters around the world, the Internet
Society enables the continued evolution and growth of the Internet for
everyone. For more information, visit http://www.internetsociety.org. ****
**
Hi 100africa,
Let’s face it—most marketing strategies today are ineffective, leaving business owners frustrated and wondering where all their money went.
Here’s the truth: Traditional marketing doesn’t work anymore. It’s about time to shift to direct-response marketing, the proven strategy that generates results in the real world.
Dan Kennedy, one of the leading marketing experts, swears by direct-response marketing, and his strategies have helped thousands of business owners grow their brands.
Let me show you how to apply it to your business.
Step 1: Know Your Target Audience
Targeting everyone is a huge mistake. You must define your ideal customer. Direct-response marketing requires you to speak directly to a specific group of people.
Example 1:
Target Audience: Busy professionals
Offer: “Quick and effective workout plans for busy professionals.”
This specific focus allows businesses to craft marketing messages that truly resonate.
Example 2:
Target Audience: Aspiring entrepreneurs
Offer: “The ultimate guide to start your e-commerce store in 30 days—no prior experience required.”
This appeals directly to the desires of this niche, making the marketing message much stronger.
Step 2: Clear and Compelling Offer
A great product is only as good as the offer. The offer should solve a problem and make it impossible for your ideal customer to say no.
Example 1:
A fitness coach offered: “Sign up for my program today and receive a free 1-hour coaching session, valued at $300.” This added value made the offer irresistible.
Example 2:
An e-commerce store offered: “Free shipping on all orders over $50, plus a free product with every purchase.” The free bonus added to the deal makes it more attractive.
Step 3: Track Everything
If you’re not measuring, you’re guessing. The most successful marketers track their results religiously.
Example 1:
A car dealership tested their email campaigns and found that subject lines with specific car models drove a 25% higher open rate than generic ones.
Example 2:
A SaaS company split their traffic between two landing pages: one with a video and one with text. The video version converted 40% more visitors into paying customers.
Your Action Step:
Start tracking your marketing results—whether it’s email opens, clicks, or conversions. If you don’t track, you can’t improve.
Tomorrow, we’ll dive into crafting irresistible offers and how to create something your customers can’t say no to.
To your success,
Kevin
Who is Dan Kennedy?
https://books.forbes.com/authors/dan-kennedy/