How seamless payment experiences make retail brands more valuable and relevant (By Gilbert Lungu)
Awareness and adoption of digital-first grocery shopping experiences, particularly from a payment perspective, were steadily growing LUSAKA, Zambia, – By Gilbert Lungu, Country Manager for Zambia at Cellulant (https://Cellulant.io/) As established brands in the retail sector aggressively compete to acquire, cultivate, and defend their share of the Zambian consumer’s spend, those that connect, engage, and transact in the most unified and…